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the accidental gig promoter’s guide to gig promoting;

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There are certain things that, once you get the “bug” for, you’ll never be able to get enough of – or so the old wives’ tale goes. Things like getting tattoos (guilty); exercise (if it ever happens, I’ll be as surprised as anybody); and, it turns out, putting on gigs. It’s been a good two and a half years now since I last played promoter for travelling bands, but a combination of factors over the summer (more free time, perhaps, and certainly a burning desire to see Franz Nicolay live again – but definitely not an excess of cash) mean I’ve actually found myself missing it. As a music fan, putting on my favourite bands was one of the most exciting and rewarding things I ever did. As a sensible, grown-up “dancer with a desk job” (© Jesse Malin), it was easily one of the most frustrating. Of the five shows I promoted between 2011 and 2014, I think only the highest profile broke even (the first came close, since it’s easier to twist your pals’ arms to come along when it’s a Friday night, and a Big Deal, and something you’re super excited about). I have nothing but respect […]

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